Direct from Adobe Max 2011

[Editor’s Note: This article was written by the CTL’s Annesa from Adobe Max 2011 in California.]

Greetings innovators!  I am writing to you direct from Adobe’s annual conference event – Adobe Max 2011 in Los Angeles with over 5,000 attendees.  As expected during this event, Adobe has introduced its new line up of digital content design and development products that are not nothing short of, well, innovative!

The theme of the conference is focused on one main idea – content mobility via cloud computing and touch screen technologies.  Day 1 of the conference kicked off with a surprise — 2 dancers and a violinist performing live on stage in one moment, but then magically jumping into virtual life via a massive projection screen rending a display of dancing bodies, swirling astronomical images and sprays of color at a rate of 300 million pixels per second.  No PowerPoints here!  Adobe’s CTO, Kevin Lynch gave a  hands- on demonstration wowing  the audience with  Adobe’s newest technology wonders.


And one of these wonders will be launched in November when Adobe will provide a subscription based service to its Creative Cloud Community, enabling users to access all of their products and use them via cloud computing.  (As described in Wikipedia, Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (  This form of delivery will enable someone to quickly create digital content (imagery, layouts, web pages, ect) and access and share it from anywhere, anytime, on any type of device. That would mean mobility to the max!

Adobe has also introduced a new suite of apps called “Touch Apps” , targeted to users ranging from novices to advanced digital content designers and developers, allowing them to use gesturing technology to navigate, share, draw and edit content via touch screen table PC or smart phone.  Away with the mouse, let the fingers (or stylus) do the work!

For more on these revolutionary touch apps visit:

And, view Adobe Max 2011’s day one keynote at:



One response to “Direct from Adobe Max 2011

  1. Very cool, Annesa! I tweeted your entry- see your email 🙂 Have fun!

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