From the prologue of Chris Anderson’s book “Free: The Future of a Radical Price.”
For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It’s time for us to take matters into our own hands.
We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we’ve figured a better way to get our own back: We’ve launched our own Monty Python channel on YouTube.
No more of those crap quality videos you’ve been posting. We’re giving you the real thing—high quality videos delivered straight from our vault. What’s more, we’re taking our most viewed clips and uploading brand new high quality versions. And what’s even more, we’re letting you see absolutely everything for free. So there!
This was the comedy troupe, Monty Python’s response to the “pirating” of their video on YouTube.com. And this is what Anderson wrote about the outcome of the experiment:
Three months later, the results of this rash experiment with free were in. Monty Python’s DVDs had climbed to No. 2 on Amazon’s Movies and TV best-sellers list, with increased sales of 23,000 percent.
“Free” is the follow-up to Anderson’s best-seller, “The Long Tail.” I will dip back into the book in future blog articles. There’s actually a free audio download of this book available here as well.
But now for something completely different (The Killer Rabbit):