The Heath brothers’ new book Switch is a nice follow-on from their first book Made to Stick. Kaplan folks may remember Dan Heath’s talk at last year’s faculty virtual conference (KU Village 2009.) I am currently reading both, and I like them.
The Heaths’ framework is simple and perhaps profound. In order to bring about change (personally, organizationally or societally), you have to affect three things.
1. The Driver. (The planner. The thinker.)
2. The Elephant (The emotions.)
3. The Path (The environment where change is going to happen.)
The take-away for me so far is a concept called “bright spot” thinking. Wrapped around some interesting research in psychology and real-world case studies, the idea basically boils down to this: when trying to solve problems, look for things that are going well (or exceptions to the problem or the problematic trend.) Analysis of root causes sometimes can cause analysis-paralysis because even though the information is true it may also be useless practically. (TBU = True but useless.)